• by Wayne Friedman , Staff Writer, December 10, 2012

Only a few minutes into a Email Insider Summit panel where panelists can't speak the name of the two biggest names in social media -- Facebook and Twitter -- and Loren McDonald, vp of industry relations of Silverpop, the moderator of the panel mention one of the companies names.

Things came be that tough for digital media executives -- or the high Utah altitude.

The effort is to show how marketers use new social platforms in conjunction with email marketing, as well as boosting other newer social media efforts, such as LinkedIn, Pinterest, Foursquare, Chatter and Instagram.

Staten Hansen, marketing communications manager of Bing, Microsoft Corp, says in using social media to connect with email: "We use it as a complement, to further the conversation," says Hansen.