Around the Net
How To A/B Test For Performance
- KISSmetrics, Thursday, December 13, 2012 12:36 PM
Testing doesn't come easily, and results don't often come fast. Typically it's a long, drawn-out process. Lars Lofgren takes us through the steps needed to achieve the best results and ways to determine the tests to run. He reminds marketers to find the statistical significance, track the entire marketing funnel, and stay simple and to avoid things like multivariate tests unless there's a good reason. Data will continually change the campaign.
