Media Plan: PHD, Google, Google Fiber

  • by , December 28, 2012

PHDGoogleWhen Google chose Kansas City to launch its fiber-optic high speed Internet and TV, Google Fiber, PHD was created an integrated media plan to create a campaign that appealed to Kansas City residents. By using TV, radio, out of home, cinema, digital, mobile and experiential media, PHD crafted a successful media plan that qualified 180 neighborhoods out of 202 to qualify for the Google Fiber service, surpassing its initial goal of 120 neighborhoods.

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