Thanks to a campaign organized by a 13-year-old girl in New Jersey, Hasbro says it is introducing a gender-neutral Easy Bake Oven that will appeal to little
boys as well as little girls. Change.org is giving all the credit to McKenna Pope, an 8th grader who gathered 44,000 signatures, as well as the support of celebrity chef Bobby Flay and
widespread media coverage.
Change.org says Hasbro invited the girl to its Rhode Island headquarter to
show off gender- neutral color schemes, with the black and silver version expected to debut in February. Marketing of the classic toy will now also include boys.