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Tips For Creating Search Content

  • aimClear, Tuesday, December 18, 2012 12:22 PM

Sourcing successful B2B content is challenging. Marty Weintraub believes it's easier, however, for a B2B marketer to do a better job these days because of the abundance of data that can help determine the content to create. He takes us through 11 successful content creation strategies that he believes are effective. Among the tips: take inventory of valuable assets, and tap into FAQs for multichannel visibility. He also tells us why roundups and serialized curation work.

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