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Why Marketers Should Care About Long Web Site Load Times

Long Web site load times can force consumers to close the browser and move on to another site. Brian Taylor points to a study suggesting that 40% of people abandon a Web site that takes more than 3 seconds to load. And a 1-second delay in page response decreases customer satisfaction by 16%, which in turn results in a 7% reduction in conversions. Taylor provides tips on determining load speeds and optimizing images to render faster, and describes how to inline CSS and JavaScript files into main HTML pages. This and more will increase speed.

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