• January 3, 2013

Optimedia has appointed Jason Hoffman as senior vice president of digital. He will oversee the agency’s New York digital operations across display, search, mobile, video, and analytics. In this newly created position, reporting to Adam Seymour, managing director of digital, Hoffman will work with communications planning and broadcast teams to integrate digital media strategies among Optimedia clients, such as BBC, British Airways, Joe Fresh, Pizza Hut, Purina, Richemont, and ServiceMaster. Hoffman joins Optimedia from OMD where he was head of U.S. digital media and strategy. During his tenure, he managed the PepsiCo portfolio, which included digital, search, social, gaming and mobile media.