Pizza Hut today launches a social media contest whose winners will star in a commercial that will run before the Super Bowl kickoff. In the contest, of which there could be as many as five winners, the company asks fans to submit very short videos of their best, silliest or most creative recitation of the words every quarterback shouts — "Hut. Hut. Hut." In other words, simulate the start of a football play, but with creative zeal.