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Hasbro's Social Effort For Monopoly Tokens

Hasbro has launched a "Save Your Token" campaign to retire the race car, iron, Scottie dog, wheelbarrow, shoe, top hat, thimble or battleship. The company is letting fans vote until Feb. 5 for the one they want to keep via the Monopoly Facebook page. The one with the lowest total goes directly — and permanently — to jail. Fans also can vote for the replacement token: toy robot, helicopter, cat, guitar or diamond ring. A limited-run "Golden Token" Monopoly ($17.99) arrives in Target stores exclusively in mid-February, and it will be the last edition to have all of the classic tokens and the only set to have all five of the potential new pieces as well.

Read the whole story at USA Today »

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