Around the Net

How Branded Content Changes Digital Promotion

  • ClickZ, Thursday, January 10, 2013 12:52 PM

Self-publishing content will become the brand strategy in 2013. Tessa Wegert tells us how relationships between branded content and consumers will change. She points to online content from Coca-Cola that isn't a commercial spot, but rather intended to build affinity and reward customers with fun. That's the new relationship between brand and consumer.

Read the whole story at ClickZ »

Next story loading loading..