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How To Use Social Proof

  • SEOmoz, Friday, January 11, 2013 2:02 PM

Social proof, a psychological strategy that relies on the interest of human beings encouraging them to take the same actions, now has a more important place in search engine marketing. That's according to Rand Fishkin, who points to Web site rating services and offerings based on friend preferences. Most consumers are influenced to make a purchase by one or more friends and/or relatives. He provides tips to implement this strategy.

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