Around the Net
19% of E-retailers Send Cart Abandonment Emails
- Internet Retailer, Friday, January 11, 2013 4:38 PM
A new study by Listrak finds that 19% of e-retailers are sending emails to shoppers who abandoned carts and left the store, encouraging them to return and complete the purchase. The figure rose from 14.6% in 2011, spearheaded by smaller retailers who nearly doubled their adoption of the practice in 2012.
