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4 in 10 Marketers Say Their Company Has A Big Data Strategy

The Direct Marketing Association and Neolane fielded a survey of mid-level and executive-level marketers and found that 40% report that their companies have a big data strategy. 37% do not have a strategy in place and 23% are not sure. 57% of respondents believe the biggest benefit of big data is to drive greater campaign conversions. 34% believe customer insight to be big data's greatest upside.

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