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Keyword Testing Tips

  • PPC Hero, Friday, January 18, 2013 12:11 PM

Amanda WestBook takes us through how to track budgets in Google AdWords after adding keywords. She explains nuances in the process to sidetrack typical procedures, so marketers can give each keyword its own budget. She tells us that her tips allow marketers to keep track of each budget without the fear of new keywords stealing budgets from another more established word. It also cuts time in managing the account.

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