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'Bloomberg Pursuits' Debuts iPad App, Hires Fashiony Staff

  • Adweek, Friday, January 18, 2013 3:09 PM

Luxury lifestyle pub Bloomberg Pursuits just launched an iPad app, and  "is trying to make more inroads into fashion as it steps up its frequency to four times a year," writes Emma Bazilian. So the pub added two new staffers:  art director Anton Ioukhnovets, who, after stints at W and GQ, has "substantial fashion bona fides," and a luxury marketing consultant, Stephen Jacoby. New advertisers for the spring issue include Lamborghini and Lufthansa.

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