Around the Net
Open and Click Rates Up in Canada, Down in the U.S.
- mediacaster, Friday, January 18, 2013 4:54 PM
Inbox Marketer reports that email open and click rates in Canada rose in 2012, while the same engagement metrics dropped in the U.S. The data is part of the company's annual Email Marketing Trends report. The report also finds that 46% of emails in Canada are opened on mobile devices.
