Around the Net

How Content Marketing Increases Leads

Adam Sutton looks at how one B2B company, Skytap, tailored content to segments of its audience, and increased leads 124% after launching. Sutton tells us that Skytap launched a content marketing strategy in May 2012 to generate and convert more leads, and how it increased North American site traffic by 210%, organic search traffic by 55%, and more.

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