Commentary
At Last The Magic Of Marketing Revealed (Hint: Do You Sleep With Your Pet?
- by Joe Mandese @mp_joemandese, January 23, 2013
That's right, SapientNitro Strategy Lead Gabe Weiss says the question -- "Do you sleep with your pet" -- is the magic question for pet product marketers. And no, he wasn't alluding to some kind of deviant behavior, but to the fact that people who love their pets so much that they share a bed with them, also spend "five times more on their pets than if they don't sleep with them."
While I'm sure that same magic question applies to some human relationships (though the spending multiple may actually be higher), Weiss
says it's a question marketers are trying to find out in every category, presumably even mattress brands.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
