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Super Bowl and Playoff Email Campaigns Build Interactivity Through Game Outcomes

Email marketers are quick to tie topical events into promotions. Elite Email has analyzed campaign trends in January and found that the Super Bowl and playoffs are a popular contextual lead-in again this year. One difference from 2011 however is the incorporation of game outcomes into promotions, such as offering Promotion A if one team wins, and Promotion B if the other is victorious. In these campaigns a second message is sent immediately following the game to announce the winning team and promotion, a tactic that builds engagement and anticipation.

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