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Study: Facebook Platform With Most Influence Over TV Viewers

Facebook has three times Twitter's influence over what folks are watching on TV, according to a Nielsen study just cited by eMarketer. The social marketing site ranked first on a list of platforms tracked according to percentage of "U.S. Internet users who started watching a TV program due to opinions online." It was also the fifth-ranked "method used by U.S. Internet users to talk about TV shows/content."

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