Surprise, surprise! Not all is rotten in the state of online ad exchanges. Relatively speaking... At a time when so many dot com companies are breathing their last breath and analysts are bracing
themselves for predictably disappointing fourth quarter and full year 2000 earnings reports from the biggest players, one company is beaming with optimism.
That company is Cuica Corporation -
http://www.cuica.com - an e-advertising infrastructure company, which today announced the launch of CuicaExchange, a dynamic online advertising marketplace. Company officials say CuicaExchange is
already live with ad deals from top e-business and advertising providers and currently, thousands of deals and spots are waiting to be accepted and results are already outstanding with
click-through rates as high as 4%.
A content site or seller of advertising signs up to the CuicaExchange currently with no upfront fee or charge. Once registered, the customer tags the
pages they want sold, sets their category and minimum payment requirements and instantly sees deals from advertisers bidding for their space.
Advertisers and merchants log onto the Exchange,
currently without any set up cost or fees, and CuicaExchange automatically integrates the advertisers online catalogue, creating online ads in various sizes. The advertiser then targets a category
or sub-category in which they want an ad to be placed. Finally, the advertiser submits their budget and timing information. CuicaExchange then places the ad in the spot where it will generate the
highest return.
All this after MediaPost found out that AdOutlet - one of the ad original exchanges - has laid off 35-50 people a few days ago, with no severance pay, no vacation pay and no
medical benefits. This lay off comes right after one of their competitors, AdExchange, closed their doors. However, other companies like this are still around such as Broadcastspots.com and
OneMediaPlace.com. What does this mean for the advertising industry?