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P&G's Tide Ready For Super Bowl Close-up

Procter & Gamble will run a 30-second ad for Tide during the upcoming Super Bowl, the first in five years for the top-selling laundry detergent. Company officials are keeping details of the Super Bowl spot under wraps, but describe it as an “equity” ad meant to promote the Tide brand generally as opposed to a specific product. Running in the third quarter, the ad will feature both the Baltimore Ravens and the San Francisco 49ers as they face off in professional football’s championship game on Feb. 3.

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