• January 28, 2013

AdStack, a real-time advertising optimization platform, has partnered with cloud-based messaging service provider Message Bus. The partnership will allow users to send targeted messages in real-time using AdStack’s LiveOptimizer.

“LiveOptimizer makes it possible for organizations to treat their customers as individuals by serving personalized content on the fly,” stated Dan Quintero, COO of AdStack. “The…partnership offers companies a complete solution to address personalization in email,” stated Ken Cheney, president of Message Bus.

This partnership reinforces that real-time media is continuing to find its way into every channel.