• January 28, 2013

AT&T will launch the fifth iteration of its “28 Days” campaign in honor of Black History Month. The campaign features a multi-city speaker series and concert tour, hosted this year by comedian and radio personality Rickey Smiley.

"We believe it's what you do, with what we do, which is why 28 Days keeps coming back. AT&T 28 Days is five years strong because of the response and support we've received from our African American consumers," said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets, in a statement.