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Mobile Expected To Star In Facebook Earnings

  • Bloomberg, Wednesday, January 30, 2013 11:28 AM

When Facebook reports fourth-quarter earnings later today, all eyes will be on the company’s ambitious mobile strategy. “Mobile advertising made up 24% of the total in the fourth quarter, up from 14% in the prior period,” reports Bloomberg, citing a prediction from Topeka Capital Markets. “That suggests new tools aimed at making ads more useful on small screens are having the desired effect with corporate customers.”

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