Around the Net
Mobile Expected To Star In Facebook Earnings
- Bloomberg, Wednesday, January 30, 2013 11:28 AM
When Facebook reports fourth-quarter earnings later today, all eyes will be on the company’s ambitious mobile strategy. “Mobile advertising made up 24% of the total in the fourth
quarter, up from 14% in the prior period,” reports Bloomberg, citing a prediction from Topeka Capital Markets. “That suggests new tools aimed at making ads more useful on small screens are
having the desired effect with corporate customers.”
