You know it’s a crappy Super Bowl when the most interesting part is the lights going out. But that didn’t stop people from talking about it online: despite the general tedium of a one-sided game and a raft of totally insipid, uninspired advertising, Super Bowl XLVII generated a whole bunch of activity of Twitter, proving that people will talk about pretty much anything, even if it’s just to say they can’t see what’s going on.
According to SocialGuide, there were around 26.1 million Super Bowl-related tweets generated during the game by 5.28 million unique Twitter users. SocialGuide points out that that is almost as much as the total for all three presidential debates, which together generated 27.63 million tweets (10.87 million for the first debate, 10.28 million for the second, and 6.48 million for the third). That might seem strange, considering the former is just a football game and the latter concerned our national destiny, but remember: the debates didn’t have awesome ads from beer brands bragging about how they invited a bunch of attractive people in dark clothes to a party to drink their beer.
The Social Guide tally is a bit higher than Twitter’s own official count, which puts the number of Super Bowl-related tweets at 24.1 million tweets. Beyonce’s halftime performance accounted for fully 5.5 million tweets, or about a fifth of the total, peaking at 268,000 tweets per minute. The grand total is still up from 13.7 million tweets for last year’s game, and even beats the 23 million tweets generated during the last six hours of the presidential election. Again, that second statistic might prompt you to question our national priorities, but remember: the election didn’t have touching spots about the enduring love of a man for a furry horse.
Anyway, it wasn’t just social media where the mediocre bowl reigned supreme: according CBS, Super Bowl XLVII had the highest ratings of any Super Bowl since Nielsen started measuring, viewed by 48.1% of the households in the U.S. That’s also the highest rating ever earned for a goldfish singing to a beverage.