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Brand Marketers 'Bullish' About Email Marketing Budgets, With 89% Deeming it Important

  • The Drum, Tuesday, February 5, 2013 5:39 PM

New research from the Direct Marketing Association finds that 89% of senior marketers believe email is "important" or "very important," with 56% "confident that expenditure on email marketing will increase this year." The research also found that over half of the brands reported an increase in open, click and conversion rates in 2012, a 5% lift over 2011.

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