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Digital Channels Reported Consuming an Average of 35% of Marketers' Budgets

Econsultancy and Responsys surveyed in-house marketers and found that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to digital, working out to an overall average of 35% of marketing budgets spent on digital initiatives. The average constitutes a 1% drop from 2011. 

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