Radio station owner Federated Media is beta-testing a technology called the Hammer that allows its online listeners to skip songs they don’t want to hear, with another song from the
station’s playlist being immediately substituted and played in its entirety. Hammer provider Abacast says it will reveal metrics showing increased station ratings once the product launches
in the second quarter. Advertisers will further benefit from the technology because listeners who choose to skip songs are more engaged, the company said.
Read the whole story at Radio World »