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How To Use Convergence Analytics

  • ClickZ, Monday, February 11, 2013 10:52 AM

What if marketers could predict consumer response to content based on comparative analysis of data? Google and Bing attempt to serve up content based on a similar method. Andrew Edwards suggests that it also takes convergence analysis --  a subset of predictive analytics -- to carry out analysis correctly. It requires accurate collection of data from a variety of sources, and the ability to combine it to gain insights.

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