Commentary
Madison & Vine (And The 6-Second Commercial)
- by Joe Mandese @mp_joemandese, February 11, 2013
While introducing JWT Director of Trendspotting Ann Mack, Social Media Insider Summit emcee Cathy Taylor asked who in the audience has used Vine -- the new 6-second video posting app. Most had.
But when she asked who has produced a 6-second commercial, only one attendee said so.
Incredulously, Taylor asked, “You’ve produced a
commercial?”
The attendee said, yes, “but it was for myself.” (Pause) “Isn’t that what Twitter is about?”
Twitter narcissism aside, the notion of 6-second Vine commercials reminds me of the old Cinemax TV series "Max Headroom" -- remember that? Remember the "blipvert" commercials that ran, well,
about 6-seconds?
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
