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SEO: Google Changes Based On Unnatural Content

  • SEOmoz, Wednesday, February 13, 2013 11:44 AM

Cyrus Shepard explains how to future-proof links from penalties while delivering better returns. Rather than what link strategies work and don't work. think about what Google will reward in the future to get the most from search marketing investments. Look for things that people use in "unnatural ways" to determine the way Google will change how content ranks in results.

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