Univision and Disney announced that its 24-hour news and entertainment channel targeted to English-speaking Latinos will be named Fusion and will premiere in late summer. It's an iffy launch, since
its target "is a relatively narrow audience that already has plenty of options in both English and Spanish," writes Amy Chozick. Even an advisor to the venture seems to agree with this analysis,
telling Chozick: “This audience identifies as Americans first," and “The brand will be a failure if it only appeals to Latinos.”
Read the whole story at New York Times »