- Mashable, Thursday, February 14, 2013 4:40 PM
Swimsuit models from, yes, that special Sports Illustrated issue prance around in a QR-code-enabled mobile version of a Lexus print ad, in "the latest attempt to sex up the annual issue
with digital bells and whistles," writes Todd Wasserman. "The effort comes as many see QR codes as a clunky
technology that hasn't lived up to its early promise."
Read the whole story at Mashable »