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RTB Can Also Mean 'Real-Time Branding'
- Search Engine Land, Thursday, February 14, 2013 9:49 PM
RTB is normally an acronym for real-time bidding popular among performance marketers, but it can also represent "real-time branding," according to Simpli.fi CEO and Co-Founder Frost Prioleau, citing recent comments from brand marketers embracing programmatic media-buying.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.