Commentary
Nielsen To Measure iPad Audiences This Year
- by Joe Mandese @mp_joemandese, February 16, 2013
That’s according to Sarah Calkin Ward, director-product leadership for advertising effectiveness at Nielsen. She just announced that during the Q&A session of the last panel at the
Mobile Insider Summit.
“You will see iPad measurement this year,” she said.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
