Best Buy is the main retail partner for the newly announced HTC One, and is putting muscle behind the mobile phone. “The reason why we’re excited about this one is we need HTC back in the market,” said Best Buy head of marketing Allister Jones. “We need customers to have more than two choices when it actually comes to smartphones. So we’re excited not just about this phone from HTC but to see what else comes from HTC this year. The HTC One will be available on AT&T, T-Mobile, and Sprint in late March.