- Adweek, Thursday, February 21, 2013 9:57 AM
Next month, Crispin Porter + Bogusky is unveiling its second spirits label. Papa's Pilar, an Ernest Hemingway-themed pair of
rums—one dark, one light—will go on sale in a few Florida cities, with plans to roll out to other U.S. markets later this year. The agency helped develop and brand the product, and holds
what it describes as a "significant" minority stake in the business.
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