Restaurant chains have begun incorporating Twitter's Vine video tool in social-media marketing efforts. Vine is a free application for the iPhone and iPod Touch that adds sound and
moving pictures — in six-second clips to the micro-blogging experience of Twitter. Taco Bell on Feb. 13 used Vine to tease the upcoming introduction of its Cool Ranch Doritos Locos Tacos. Other restaurant operators, too, are finding that the
tap-and-record snippets take the limited 140-character Twitter experience to a new level.
Read the whole story at Nation's Restaurant News »