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Time Warner To Study Second Screen's Effect On TV Viewing
- Fierce Cable, Tuesday, February 26, 2013 4:12 PM
Tiime Warner Inc. is studying the effect of second-screen devices on TV viewing in a research using eye-tracking devices, focus groups and online surveys, the company announced Monday. Ball State University will spearhead the project at Time Warner's Medialab facility in New York, according to Steve Donohue.
