Television/Video, Turner Sponsor Shops, Team Coco App

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Any number of apps allow TV viewers to access expanded or enhanced content from a program or event they're watching. The genius of the Team Coco app lies in its specificity: it allows Conan O'Brien fans to drill deep, deep down into every episode of the show. As opposed to limiting its interactivity to live viewers, the app syncs with both live and DVR viewing. Plus the bonus content transcends cutting-room fodder, ranging from commentaries and rehearsal footage to the expected engagement tchotchkes (trivia questions). There's also content created specifically for the app, a rarity for a four-times-per-week show.

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