• by admin , March 1, 2013

 
Yiftee has an innovative underlying idea: allow people to buy gifts through the app from shops and restaurants near a recipient’s location. Someone might send a friend a “Yiftee,” for example, from a manicure, specialty coffee or flowers via Facebook, email or text and have them pick it up at a local merchant. Most gifts are under $20, so it doesn’t require a big occasion for giving. Launched nationally in December 2012 with 2 million merchants, Yiftee now allows people to search by zip code in addition to city and neighborhood.