The Bloomberg app, first launched in 2010 (the same day the iPad went on sale), was recently redesigned to offer users a more personalized experience. Users now
have their own "command centers," where they can access top news, a personalized snapshot of world markets and a summary of their investments (including news and earnings updates on companies in their
Watchlist) without leaving their home screen. The app's scrolling stock ticker allows users to track the news and market data most relevant to them. Multitasking users can "pop out" a video and watch
it while doing other things in the app.