Excellence in Online Advertising Best Tentpole Campaign, The King of the 2020 VMAs

For Burger King’s inaugural VMA partnership, MTV designed a mobile-first, technology-infused branded content series. MTV delivered A-list rapper Lil Yachty, to star alongside The King. The experience came to life across linear, digital, and social screens as they arrived for their big VMA debut and delivered a one-of-a-kind music collaboration. The result was an 89% lift in brand recommendation, 160k sweepstakes entries, 58.4M impressions, 3.5M engagements, 19.2M video views, 38K QR scans and 32K AR sessions.

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