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Take Advantage Of Email Marketing's "Ripple Effect"

Clean databases, consistent messaging, transparent opt-out functions and conversational copy are some ways to get your email noticed in the inbox, according to writer Claudia Somerfield. She has outlined ten tips for email marketers to "amplify" their "email marketing ripple effect." These tips are a good starting point for anyone new to email, as well as a good refresher for the seasoned email marketer.

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