• March 8, 2013

HootSuite has introduced new analytics tools in its dashboard to give companies insight on their page performance on LinkedIn. The new features allow businesses to track total followers, impressions and engagement metrics. Users can also see side-by-side performance of individual posts and sort popular content by date, number of Likes or comments.

Beyond the analytics features, HootSuite has added new options for targeting status updates by geography, company size, job function, seniority or industry. “For example, marketers can publish content targeting high-level enterprise decision makers in specific geographies, while continuing to release fresh Company Page news and messaging relevant to their entire follower base,” stated a HootSuite blog post today on the new services.