Around the Net
How Real-Time Insights Led To A Bacon Cheddar Onion Burger
- WARC, Monday, March 11, 2013 5:49 PM
Tracking social media conversations in real-time is the easy part. Mining and making sense of that data, and then turning it into an actionable marketing strategy, well, that's the challenge. Utilizing a "test-and-learn" mode, McDonald's leveraged some real-time A/B testing that produced a new burger line: the bacon cheddar onion burger. (Burp!)
