According to metrics from Marketing Sherpa, 58 percent of marketers said that mobile and tablets will affect email marketing programs in the next year. But as Daniel Burstein, director of editorial
content of MECLABS and a contributor to the report, points out, marketers should be thinking less about channels, and more about the customer experience across channels. Burnstein says that people are
checking their emails on their phones and the survey shows that email lists are still growing somewhat for more than half of marketers.
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