Around the Net
Don't Get Wrapped Up In The Channel, Think About The Customer
- Direct Marketing News, Tuesday, March 12, 2013 11:46 AM
According to metrics from Marketing Sherpa, 58 percent of marketers said that mobile and tablets will affect email marketing programs in the next year. But as Daniel Burstein, director of editorial content of MECLABS and a contributor to the report, points out, marketers should be thinking less about channels, and more about the customer experience across channels. Burnstein says that people are checking their emails on their phones and the survey shows that email lists are still growing somewhat for more than half of marketers.
