In a telling move,
digital out-of-home programmatic media trading platform Vistar Media has hired DoubleVerify's Paul Audino as its senior vice president-sales. Audino, who was also senior vice president-sales at
DoubleVerify, will be based in New York. The move is telling, because Vistar has been developing its infrastructure and business models to mirror online's programmatic trading marketplace, and
DoubleVerify has become a key display player, especially vis a vis "viewability" measurement.
Prior to DoubleVerify, Audino was vice president-sales at Undertone
Networks.